Blog
Back to BlogPosts Tagged ‘npd’
New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’
What exactly is new product development? Does the “product” actually have to be a product? Or can it be a process? Does the idea have to come from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom, the Idea Box or a customer tip? How do you treat…
Read MoreNew Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’
New product development can be a misunderstood concept. Is the “product” actually a product? Or can it be a process? Is it a mandate from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom, the Idea Box or a customer tip? How wide is your idea funnel? And…
Read More