Posts Tagged ‘measure innovation’

How to Measure Innovation

No matter if it’s a test score, sports game result or a sales figure, what we measure is what goes down in history. After all, “what’s measured is treasured.” It’s human nature to look back at past results as a basis for comparison and for improvement in the future. For this reason, it is absolutely…

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Gillette, Shaving and the Challenge of Innovation

Think your company must innovate to stay ahead of the competition? Imagine being a product manager at Gillette. Beset by competitive forces from all sides, whether it’s rival manufacturers looking for an edge or fickle consumers looking for the next best shave, the Procter & Gamble subsidiary is forced to innovate – or go dull.…

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