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The Wolves are at the Door: Why YOU Need to Hire an Intellectual Property Lawyer
Innovation is the lifeblood of any organization, and value creation is measured by a company’s intellectual property portfolio. As a business leader, you are responsible for protecting your company’s IP portfolio through patents. What exactly is a patent? A patent is a legal document granted by the federal government that gives the patent owner the…
Read MoreRedefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation
What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer. In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management conference in 1981, CEO Roberto…
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