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Building a better Pizza: How much can Innovation sell Pizza?
First, there was pizza – round dough, with cheese, sauce, and toppings. Then, competition arrived, and the simple pizza pie simply wasn’t enough. Delivery companies began a string of innovations. Hand-tossed, think-crust, “Chicago-style,” stuffed crust and “Meat Lovers” were among the pies du jour. Then one chain rolled out cheesy sticks. Another offered various desserts.…
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