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The Paradox of Innovation from the 30,000-Foot Perspective: It’s About the Journey, Not the Destination
In the C-suites of corporate America, “innovation” has become a mandate. Executives – from CEOs to marketing officers – believe that to innovate is to embrace the Holy Grail of 21st Century business. But is innovation alone the answer? Is the end – innovation – capable of surviving solely as a mandate? Or is innovation…
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