CORAL SPRINGS, FL – December 9, 2009 – Robert’s Rules of Innovation™

( ISBN # 978-0470596999) published by John Wiley & Sons, a roadmap for success through sustainable Innovation written by Robert Brands with Martin Kleinman, will be in retail stores March 15, 2010, the authors announced today. Timely, accessible and indispensable, the message of Robert’s Rules of Innovation™ is clear: innovation is the lifeblood of business and the secret to outperforming the competition. Direct and practical, the book is a must-read for managers at all levels.

The cornerstone of the book is Brands’ ten essential rules of Innovation that help business leaders achieve profitable growth. “Our book – like the original Robert’s Rules of Order – intelligently and entertainingly creates order from the chaos imposed by today’s misguided slashing of R&D budgets,” Brands said. The books 10 imperatives are distilled from Brands’ wealth of experience as a leader of international product development teams. They are the guiding principles today’s business leaders need to build, nurture and profit from their innovation programs.

“My career has been built upon new product introductions,” said Brands. “I was often asked how we did it. This book allows me to share the best practices, learnings and directions on how to create and deliver sustainable innovation, in even the most trying economic environments, in established and developing markets, anywhere in the world.”

Rich with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts, the book is a must-read for managers who know, in their gut, that – today – it’s Innovate, or Perish.

For updates and to stay posted on the book see



Industry veteran Robert Brands is the founder of Brands & Company, LLC, an international consultancy ( dedicated to helping business leaders create sustainable innovation programs that deliver profitable growth.Brands has more than a quarter-century of experience in creating innovative, breakthrough products at such firms as Kohler Company, Sylvania and Philips Lighting.

As managing director of the Rexam Plastics Personal Care Division, Brands led a global team of operations, marketing and NPD professionals who developed products found in households throughout the world. The former leader of Airspray N.V., Brands led the company forward to become the worldwide leader in innovative personal care product packaging – including the non-aerosol, instant-foaming hand soap, considered one of that industry’s biggest breakthrough product designs in the last 25 years.

Martin Kleinman is a New York-based writer and marketing communications specialist, and managing director of Communications Strategies (


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