“Robert’s Rules of Innovation” Imperatives Released on YouTube via InnovationCoach Channel

Coral Springs, FL – February 16, 2010 – InnovationCoach.com is pleased to announce a series of YouTube broadcasts on each of the ten key imperatives necessary to creating successful, sustainable innovation. These imperatives, created in a acronym of “INNOVATION” are: Inspire; No Risk, No Innovation; New Product Development; Ownership; Value Creation; Accountability; Training and Coaching; Idea Management; Observe and Measure; and Net Result…Net Reward.

The 10 innovation imperatives are presented by and extracted from Robert Brands’ “Robert’s Rules of Innovation”, a must read business book about to be published by Wiley.
Brands’ extensive hands-on experience as an entrepreneur and leader in international product development teams having delivered year on year innovation, captured these imperatives as guiding principles to be utilized by today’s business leaders in order to nurture and profit from innovation strategies.

One video per week will be released until all ten videos are available. They may be viewed at InnovationCoach’s YouTube Channel at http://www.youtube.com/user/InnovationCoach


Brands & Company, LLC is an Innovation management-consulting firm. The firm, founded and headed up by Robert F. Brands, focuses on creating and sustaining innovation in business. Operating as “Innovation Coach” Brands is promoting a “Sustained Innovation Commitment” to deliver profitable growth, for more details visit www.www.innovationcoach.com . Author of “Robert’s Rules of Innovation” (Wiley, March, 2010)

Brands’ hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture. He has delivered on his pledge to bring “at least one new product per year to market”. Served as Managing Director of the Personal Care Division of Rexam Plastics representing about $1B in sales, with 25 sites worldwide, about 11,000 employees in three Business Units: Dispensing Systems, Make Up and HPC (custom molding).
Rexam acquired Airspray NV, a worldwide leader in non-aerosol foam dispensers, in May of 2006. Under Brands’ stewardship as President of Airspray U.S. since 1998 and since 2004 as CEO of the Dutch public company, Airspray created the international market for instant foam dispensing. Here, Brands delivered consistent double-digit profitable growth.
Brands earned a B.S. in Business Administration from HTS Eindhoven, The Netherlands. A Vistage Member, Member of Tulane University’s President’s Parent Council, Board member of Netherlands American Community Trust.