Pompano Beach, FL – JUNE 15, 2009 – Effective today, – a powerful portal site dedicated to profitable growth through sustained innovation, provides business managers with the hands-on tools needed to create and foster successful New Product Development (NPD) programs in the most ruthless market environment the world has faced since the Great Depression of the 1930s.

Innovation takes guts,” said Brands, Founder and Managing Director of Brands & Company, LLC, the global consultancy that developed the site and that specializes in helping businesses design and implement innovation efforts. “But, today, savvy leaders understand that innovation is the key to survival, for organizations large and small, whether they are in the public or private sector, and no matter if they manufacture products for consumers, B-to-B, or deliver professional services.”

The regularly updated web site offers leaders cutting-edge examples of successful innovation and NPD programs, hands-on tips for managers on how to start, build and foster innovation, tools such as easily-administered innovation audits, and provides links to the world’s most helpful innovation-related resources.

“With, we share our passion for Sustainable Innovation and open an entire world of usable, understandable, practical information that managers can implement and benefit from — quickly,” Brands said. “Here, in one easily navigated site, are the tools leaders need to survive in today’s economic environment.”

Coming soon to the site will be a series of innovation imperatives – Robert’s Rules of Innovation™ — the guiding principles today’s business leaders need to build, nurture and profit from NPD programs. Robert’s Rules of Innovation, developed by industry veteran Robert Brands, will be the centerpiece of his forthcoming book of the same title.


About Brands & Company, LLC
Brands & Company, LLC is a management consulting firm. The firm, founded and headed up by Robert F. Brands, focuses on creating and sustaining innovation in business. Operating as “Innovation Coach” Brands is promoting a “Sustained Innovation Commitment” to deliver profitable growth, for more details visit

Brands has over 25 years of hands-on experience in creating innovation. Having worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam)Airspray N.V., now a worldwide leader in the design, manufacture and supply of innovative non-aerosol foam technology like instant foaming hand soap.