Innovation Coach and Author Launches "Innovate to Thrive" Workshop

October 26, 2010 – “Robert’s Rules of Innovation” author and President and Founder of Brands & Company, LLC Robert Brands presents the “Innovate to Thrive” Workshop. Brands & Company strives to help leaders deliver profitable growth through sustained Innovation. By applying the ten imperatives of Robert’s Rules of Innovation, Brands shares how to create and sustain “NEW” in business.

The “Innovate to Thrive” Workshop can be tailored to a half or full day event to include:

  • Innovate or Die
  • Barriers to Innovation
  • Ten Types of Innovation…from Process to Product
  • Requirements to Innovate
  • “Robert’s Rules of Innovation”
  • Ideation techniques
  • Personal Action Plans and Next Steps

Robert Brands will share his hands-on experience with bringing innovation to market in the corporate world over the last twenty years. Consistently improving product development processes and company culture, Brands has delivered on his pledge to bring “at least one new product per year to market”. The workshop has been proven to multi-nationals and small businesses alike, to be of great value and full of actionable follow up for improved innovation performance

For more information or to book a workshop, please contact Innovation Coach at

Brands & Company, LLC is a management-consulting firm. The firm, founded and headed up by Robert F. Brands, focuses on creating and sustaining innovation in business. Operating as “Innovation Coach” Brands is promoting a “Sustained Innovation Commitment” to deliver profitable growth, through which is committed to helping leaders create and sustain “NEW” in business.

Brands has over 25 years of hands-on experience in creating innovation. Having worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam) Airspray N.V., now a worldwide leader in the design, manufacture and supply of innovative non-aerosol foam technology like instant foaming hand soap.