International launch of new business book on innovation coming Dec 8

slide-3-bg-mBascom Hill Publishing Group

Hardcover: $24.95

ISBN: 978-1-63413-730-0

Page Count: 224 pages

Publication Date: December 8, 2015

December 8, 2015

For immediate release






“Robert’s Rules of Innovation II: the Art of Implementation,” is an informative, entertaining, and hands-on guidebook for businesses large and small…


WEST PALM BEACH, December 8th — West Palm Beach’s Liberty Book store will host the international launch of “Robert’s Rules of Innovation II: The Art of Implementation,” the latest book by Innovation thought-leader and global entrepreneur Robert Brands on December 8, 2015.

Free and open to the public, the launch event introduces the South Florida business community to Brands who, with co-author Martin Kleinman, leads readers in their quest to implement sustainable innovation, and invites them into a virtual conference room of experts.

Liberty Book Store, located at 330 Clematis St., West Palm Beach, will offer signed copies of Brands’ new business book for sale at the event from 5:30 till 7:30 pm.

Brands’ hands-on, user-friendly approach builds upon the teachings of his first book, “Robert’s Rules of Innovation: A Ten-Step Program For Corporate Survival,” which was called a “classic” in Forbes Magazine’s “Entrepreneurs” column. Now, in this, his second book, Brands – a long-time area resident – introduces readers to the best and most recent thinking of his international network and details the steps needed to implement a culture of Innovation.


Informative, entertaining and full of real-life examples, from a variety of organizational leaders, the “Art of Implementation” delivers the enthusiasm, passion and professionalism needed to succeed in today’s volatile business environment. Concise, understandable, and practical, Brands’ new book is a step-by-step guide to making innovation part of every outfit’s DNA.

Brands, Innovation Practitioner and Innovation Coach®, has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of organizations.

“There is no time to waste,” Brands said. “If you are truly ready to unleash your team’s abilities, and properly implement your culture of innovation, now is the time to start. I’ve written ‘Robert’s Rules of Innovation II: The Art of Implementation’ just for you.”



Robert F. Brands is President and Founder of

Brands’ hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture for companies around the world. He has delivered on his pledge to bring “at least one new product per year to market” — resulting in double digit profitable growth and shareholder value.

Brands has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms. Under Brands’ stewardship as President of Airspray Int’l, Inc., the company became renowned as an international innovator in the packaging space, and created the international market for instant foam dispensing. Brands delivered consistent double-digit profitable growth.

A native of The Netherlands, Brands resides in Stuart, Florida.

For more information, visit


Martin Kleinman is a New York-based business writer and communications specialist ( He blogs for The Huffington Post, as well as for In addition, his first collection of short fiction, “Home Front,” was published two years ago and his second, “A Shoebox Full of Money,” is nearly completed.

Martin resides in New York City.



Praise for Robert’s Rules of Innovation II: The Art of Implementation


“Robert Brands has done it again in laying out a clear, thoughtful and practical approach to help any CEO or business leader develop the plan to not only introduce but install innovation within the culture and behaviors of their organization to create a viable and sustainable business. This is a must read for every business leader.”

– Chris Ruisi, author, leadership coach and keynote business speaker


“Creativity is hard. But making creative strategies produce results in a business environment is even harder. ‘Robert’s Rule of Innovation II: The Art of Implementation’ actually builds that elusive and critical bridge from creative spark to implementable, grounded, money-making business outcomes. Its counsel is practical, usable, real world based and, of course, creative as hell.”

– Robert Seltzer, former Chairman and CEO of Ogilvy Public Relations Worldwide and renowned client service innovator


“We are a cosmetics company that needs to launch innovative products year after year…Brands’ book enables us to better understand all the…challenges a company has to go through in order to remain innovative…Reading this book has been very inspiring…and will helps me take our innovation process even further.”

-Stephane Colleu, President & CEO, Dr. Brandt Skincare


“Brands follows his first Robert’s Rules of Innovation book by focusing on the unequivocal key to innovation, the people who innovate. His insights into the potential roadblocks your company will face, and the concrete steps you and your team can take to overcome them, are practical and timely. If a culture of innovation is something your business needs (Hint: all businesses do), then start with this book. When you are finished reading, read it again.”

– William Silverman, Director, The Launch Pad, The University of Miami, and Co-Founder, Accredify.