Audio Book Release of "Robert’s Rules of Innovation"

cd-nowavailable“Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival” by Innovation guru Robert Brands is now available as an audio book in a 4 CD set or downloadable at

In his book Robert Brands provides a step-by-step guide to implementing and sustaining Innovation in the workplace. His ideas are distilled from over 25 years of hands-on experience as an Innovation leader. Brands has successfully delivered on his goal of bringing “at least one new product per year to market,” resulting in double-digit profitable growth and shareholder value.

The Ten Imperatives in Robert’s Rules of Innovation are easy to implement steps coupled with real life examples and best practices for starting, nurturing, and profiting from a culture of Innovation.

“Due to requests from CEOs and executives, we created this valuable guide to create and sustain innovation available in an easy format,” says Robert Brands, “No matter the size of your organization or the industry you’re in, Innovation is essential to survival – so managers at all levels can benefit from these practical steps.”

For more information on the audio book and a preview, please visit:


Brands & Company, LLC is an Innovation management-consulting firm. The firm, founded by Robert F. Brands, focuses on creating and sustaining innovation in business. Operating as “Innovation Coach,” Brands is promoting a “Sustained Innovation Commitment” to deliver profitable growth, for more details visit

Brands has over 25 years of hands-on experience in creating and teaching innovation, having worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam) Airspray N.V., now a worldwide leader in the design, manufacture and supply of innovative non-aerosol foam technology like instant foaming hand soap.