The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Author: Tom Kelley, Jonathan Littman, and Tom Peters
Date Published: 1/16/2001
Price: $19.77

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 Description: In this book Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.