The Designful Company: How to build a culture of nonstop innovation

Author: Marty Neumeier
Date Published: 12/26/2008
Price: $16.49

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Description: “The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.