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Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
Author: Arthur B. VanGundy
Date Published: 7/16/2007
Description: This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today’s economy.