Posts Tagged ‘razor innovation’

Gillette, Shaving and the Challenge of Innovation

Think your company must innovate to stay ahead of the competition? Imagine being a product manager at Gillette. Beset by competitive forces from all sides, whether it’s rival manufacturers looking for an edge or fickle consumers looking for the next best shave, the Procter & Gamble subsidiary is forced to innovate – or go dull.…

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