8 Step Process Perfects New Product Development
May 21, 2013
Every entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert’s Rules of Innovation is the NEW PRODUCT DEVELOPMENT PROCESS. A formalized, NPD process – also referred to and best practice: the Stage Gate® Process – is a must, from simple to sophisticated. The New Product Development process is often referred to as The Stage-Gate innovation process, developed by Dr. Robert G. Cooper as a result of comprehensive research... Read more »
Do Your Innovation Emperor, Rules & Idea Management Help or Hinder the Process?
July 2, 2010
In the pursuit of innovation, many “enlightened” companies try to follow what they believe are established morays and best practices. They install someone to manage new product development or innovation. They set up a litany of rules. And they select only the “best” ideas for further development. Then they wonder why innovation falls fallow. A recent study from The Nielsen Company. found that companies with acknowledged, successful innovation practices also have limited involvement... Read more »
Accountability: The Foundation of Sustainable Innovation
May 21, 2010
In Robert’s Rules of Innovation: a 10-Step Program for Corporate Survival, author and Innovation Speaker Robert Brands shares his 10 imperatives to nourish Innovation – the lifeblood of any company. Of Robert’s 10 imperatives, one of the most important and the most difficult to achieve is Accountability. Without accountability, there is no innovation. Action items won’t get done, programs will lose traction, meetings will fall off the calendar – the issue can be as frustrating... Read more »
Building a better Pizza: How much can Innovation sell Pizza?
May 16, 2010
First, there was pizza – round dough, with cheese, sauce, and toppings. Pizza Innovation Then, competition arrived, and the simple pizza pie simply wasn’t enough. Delivery companies began a string of innovations. Hand-tossed, think-crust, “Chicago-style,” stuffed crust and “Meat Lovers” were among the pies du jour. Then one chain rolled out cheesy sticks. Another offered various desserts. Then, a line of pasta – in plain tin pans, or in bread bowls. Most recently, the New Product Development... Read more »
Innovation Speaker Robert Brands Provides Invaluable Information to Companies
May 5, 2010
Innovation is the lifeblood of every company’s survival. Robert Brands has over twenty years of experience applying innovation techniques in executive positions at companies like Rexam Plastics, Airspray and Kohler. As President and founder of InnovationCoach.com, Robert Brands, innovation speaker, helps business leaders “deliver profitable growth through sustained Innovation”. Through his company, Robert Brands provides consulting and is available for speaking engagements to companies, promoting Innovation... Read more »
The Paradox of Open Innovation: Internal or External?
April 2, 2010
What came first, the chicken or the egg? This paradox has perplexed philosophers for millennia. In the progressive workplace, a similar dilemma confounds executives. In the pursuit of open innovation, what comes first: Innovation created internally, or innovation developed beyond the organization? People talk about open innovation. It’s the mantra of leadership experts and workplace counselors across the business landscape. But internal versus external innovation also presents a dichotomy. Often conflicting... Read more »
Innovation Evolution
