Posts Tagged ‘innovation myths’

Innovation Myths Debunked

Innovation is key to a company’s survival, regardless of the size or type of organization. But there are many myths and common misconceptions when it comes to how innovation is achieved. Many people think innovation is all about generating ideas, or ideation. While it’s true that every innovation must start with an idea, it is…

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The Five Myths of Innovation

  Three authors writing in the MIT Sloan Management review claim to have uncovered 5 ‘myths of innovation’.  In brief they are:   1.  The Eureka Moment.  Many people think that innovation is based on a blinding flash of inspiration but the truth is more prosaic.  Innovation is 5% inspiration and 95% perspiration.  Most companies have plenty of…

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