ROBERT’S RULES OF INNOVATION™ to be published by JOHN WILEY & SONS

CORAL SPRINGS, FL, September 29, 2009Robert’s Rules of Innovation ™ a roadmap for success through sustainable Innovation written by Robert Brands with Martin Kleinman, will be published by John Wiley & Sons, Inc. in the spring of 2010, the authors announced today.   (ISBN # 978-0470596999)

The cornerstone of Robert’s Rules of InnovationTM is Brands’ ten essential rules of Innovation implementation and maintenance. These Rules are distilled from his wealth of experience as a leader of international product development teams. They are the guiding principles today’s business leaders need to build, nurture and profit from their Innovation programs.

“My career has been built upon new product introductions,” said Brands.”I was often asked how we did it. This book allows me to share the best practices, learnings and directions on how to deliver sustainable Innovation, in even the most trying economic environments, in established and developing markets, anywhere in the world.”

Rich with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts, the book is a must-read for managers who know, in their gut, that – today – it’s Innovate, or Perish.

For updates and to stay posted on the book publishing date and events, please register at: bookinfo@www.innovationcoach.com

Also see: www.robertsrulesofinnovation.com