ROBERT’S RULES OF INNOVATION™ imperatives can offset recession's latest victim – U.S. Patent Filings

With R&D budgets cut, upcoming book offers the path forward for U.S. businesses…

CORAL SPRINGS, FL – December 16, 2009 – Although it is widely understood that job creation and economic health depends on sustainable innovation, recent preliminary reports by the U.S. Patent and Trademark Office show a 2.3 percent drop in U.S. patent filings – as U.S. patents issued to foreign businesses jumped 6.3 percent.

And, according to the forthcoming Robert’s Rules of Innovation™( ISBN # 978-0470596999, Wiley & Sons), a roadmap for success through sustainable Innovation written by Robert Brands with Martin Kleinman, 2009 is the first time since 1996 in which U.S. businesses and inventors filed fewer patents compared with the previous year.

However, the authors point out that following key innovation “imperatives” in time of recession is not only doable, but necessary for survival in today’s highly competitive global economy. “Recessions cut into budgets and often, the first thing to go is the R&D budget – it’s ‘addition by subtraction,’” said Robert Brands, co-author of Robert’s Rules of Innovation™ and principal of Innovation Coach ( “Sure, patents are a controllable expense but let’s face it. Innovation is the lifeblood of business and the secret to outperforming the competition. When the going gets tough, cutting innovation erodes our competitive edge — and offshore companies stand to benefit.”

According to Brands, the key imperatives to creation of a successful, lasting innovation strategy are: Inspire; No Risk, No Innovation; New Product Development; Ownership; Value Creation; Accountability; Training and Coaching; Idea Management; Observe and Measure; and Net Result and Reward.

“These 10 essential rules are the cornerstone of our upcoming book and will help business leaders achieve profitable growth,” he said. “Our book – like the original Robert’s Rules of Order – intelligently and entertainingly creates order from the chaos imposed by today’s misguided slashing of R&D budgets.”

The book’s 10 imperatives are distilled from Brands’ wealth of experience as a leader of international product development teams. They are the guiding principles today’s business leaders need to build, nurture and profit from their innovation programs.

“These rules must be understood, implemented, maintained and protected – fiercely – in order for your innovation program to succeed. This holds true even in the face of tremendous economic pressure to cut costs. For our economy to bounce back, we need job creation. And innovation results in incremental business opportunities that get people working.

“Now, more than ever, delivering sustainable innovation is critical to our long-term economic health,” he said.

Rich with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts, the book is a must-read for managers who know, in their gut, that – today – it’s Innovate, or Perish.

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