Create and sustain Innovation –the key to survival in business-with this easy-to-use tool…

Coral Springs, FL, July 14 – Innovation Coach today launched a free, online Innovation audit — — that allows managers of organizations around the world to create and sustain the new product or service development needed to succeed today — the most challenging business environment since the 1930s.

According to Robert Brands, founder of Innovation Coach, Innovation is vital to the longevity and viability of every company and organization, no matter the size or area of specialization.  “Our short online survey makes it possible to easily identify what elements of their new product development program are doing well and what elements need improvement in order to create and sustain innovation efforts,” Brands said.

Once the audit is complete, managers can have a better self-awareness of what areas of their business’ Innovation efforts are strong, and what areas need further development in order to create and sustain marketplace success.

Upon conducting the short, online Innovation assessment, managers can explore for the latest trends and best practices related to Innovation and new product or service development, as well as request further, customized information.

“This is a powerful portal site that delivers the hands-on tools needed in today’s environment,” Brands said.  “Innovation takes guts, and our free online audit is the initial, and most important, step managers must take in order to survive.  Savvy leaders in organizations large and small, public or private sector, consumer, B-to-B or professional services understand the importance of the audit, as the first brave step towards building a culture of Innovation.”



Brands & Company, LLC is a management-consulting firm. The firm, founded and headed up by Robert F. Brands, focuses on creating and sustaining innovation in business.  Operating as “Innovation Coach” Brands is promoting a “Sustained Innovation Commitment” to deliver profitable growth, for more details visit

Brands has over 25 years of hands-on experience in creating innovation. Having worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam) Airspray N.V., now a worldwide leader in the design, manufacture and supply of innovative non-aerosol foam technology like instant foaming hand soap.