Author Robert Brands to Host Book Signing Event for Robert's Rules of Innovation™ in Coral Gables, Florida

CORAL SPRINGS, FL – Innovation expert and author Robert Brands  will host a special author book signing of his new book, Robert’s Rules of InnovationTM on Tuesday, April 13, 2010 at 8pm. The event will take place in Coral Gables, FL at Books & Books.

The book,  Robert’s Rules of InnovationTM (ISBN # 978-0470596999, John Wiley & Sons, $34.95) with Martin Kleinman, presents a corporate survival guide that shares best practices for today’s companies in an “innovate or die” world.

Innovation is paramount to any company’s survival so it must be integrated into the corporate culture. It is an imperative and the secret to outperforming your competition. In Robert’s Rules of InnovationTM, Robert Brand shares his program in the form of 10 simple and practical steps your business must take to achieve growth through innovation.  The 10 imperatives are designed to help you Create & Sustain “NEW” in Business.

Robert’s Rules of InnovationTM simply and entertainingly maps out a path to success through sustainable innovation. Robert Brands extracts knowledge from his personal experience as a leader of international product development teams, and not only explains why innovation is crucial, but also provides practical steps needed in order to deliver innovation. The book is filled with real world examples, anecdotes and practices, drawing from the wisdom of global business leaders.

No matter the size of your company or the type of business, Robert’s Rules of InnovationTM introduces easy-to-implement, immediately useful guidance for starting, nurturing, and profiting from a culture of innovation. Direct and practical, Robert’s Rules of InnovationTM is a must-read for managers at all levels.

For more information on Robert’s Rules of InnovationTM, visit www.robertsrulesofinnovation.com.

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ABOUT THE AUTHORS

Industry veteran Robert Brands is the founder of Brands & Company, LLC, an international consultancy (www.www.innovationcoach.com) dedicated to helping business leaders create sustainable innovation programs that deliver profitable growth.

Brands has more than a quarter-century of experience in creating innovative, breakthrough products at such firms as Kohler Company, Sylvania and Philips Lighting.

As managing director of the Rexam Plastics Personal Care Division, Brands led a global team of operations, marketing and NPD professionals who developed products found in households throughout the world.

The former leader of Airspray N.V., Brands led the company forward to become the worldwide leader in innovative personal care product packaging – including the non-aerosol, instant-foaming hand soap, considered one of that industry’s biggest breakthrough product designs in the last 25 years.

Martin Kleinman is a New York-based writer and marketing communications specialist, and managing director of Communications Strategies (www.commstratpr.com).