Our Brains Are Out to Get Us!
August 6, 2010
by Holly G. Green Andy Grove, the founder of microchip giant Intel, once said, “Business success contains the seeds of its own destruction.” Just look around and it’s hard to argue with him. General Motors. Enron. Washington Mutual. Lehman Brothers. PanAm. The landscape is littered with once-dominant companies that have lost their position of market leadership or gone completely out of business. These companies withered away due to internal rather than external factors. Convinced of... Read more »
Five Communication Tips for Leaders
August 6, 2010
by Mike Myatt Regardless of your station in life, both what you say, and how you say it matter…It matters to an even greater degree for those in positions of leadership. Leaders simply don’t have the luxury of choosing their words in cavalier fashion. Whether in written or oral form your vocabulary matters. Few things make an impact, or lack thereof, like the words you allow to flow from your lips or from your keyboard. Even when you think they don’t, people really are listening to what... Read more »
Marketing Innovation – The Extreme Effort Tool
August 4, 2010
by Drew Boyd How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their latest book, “Cracking the Ad Code,” defines eight of these structures and provides a step-by-step approach to use them. Here are the eight tools: 1. Unification 2. Activation ... Read more »
August 2010 Sponsor – Spigit
August 4, 2010
Thank you to Spigit for sponsoring Blogging Innovation for August 2010. Much excitement has surrounded Spigit, Inc. throughout the month of July. Earlier in the month, Spigit announced its largest growth of bookings in Quarter 2 of 2010. Spigit saw a 287% growth from this year’s previous quarter and a 308% growth compared to Quarter 2 of 2009. Further, the company’s customer base has doubled and its employee base has increased 107% since January 2010. Keeping with the theme of expansion... Read more »
Innovation Perspectives July Wrapup
August 3, 2010
Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. July’s topic was: “How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?” Mike... Read more »
Replace Your Sales Funnel with a Sales Bow Tie
August 3, 2010
by Matt Heinz The problem I’ve always had with sales funnels is that they’re completely inaccurate. What gets qualified and converted at the bottom of the funnel is by no means everything you’re going to get from the opportunities and/or leads that start at the top. It may be what you get most quickly, this month or quarter, but it’s just the beginning. For every qualified and ready-to-buy lead you generate, you likely also meet 3-5 qualified but not-ready-to-buy leads. In a traditional... Read more »
Building Corporate Innovation Capability
July 21, 2010
Rethinking Privacy
July 20, 2010
What’s Your 2011 Strategy?
July 20, 2010
Six Social Media Metrics You Should Be Tracking
July 18, 2010
Innovation Evolution
