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Best Business Book explored in CustomerThink Interview

An Interview on Innovation There are very few companies that are able to successfully bring new, profitable products to market. Companies that are able to achieve this – and do so on a regular basis – are usually the ones that end up on the “most innovative” lists we see on Forbes, Fortune, and the…

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In the Quest for Innovation, Are Customers an Obstacle?

The Web offers designers and innovators an unprecedented and powerful mechanism to test their ideas. They can mock something up, put it online, and get immediate feedback. The approach may be the ultimate experiment in letting users collectively design products. But experts say this crowd-sourcing approach has limitations and downsides.

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Don’t Be Afraid to Start Innovation

Are you still talking about innovation, but not acting to make it happen? It is striking to look at the large number of companies in which the volume of chatter about being bold and innovative is in stark contrast to the deafening silence of their actual achievements in building innovation as a value driving core…

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Creating & Sustaining Innovation

The best way to assess the status quo in creating and sustaining innovation is to do a self guided Innovation Evaluation. The evaluation or audit will have you answer a series of questions and provide you an immediate image of your strength and potential weaknesses in creating and sustaining innovation based on the ten imperatives…

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Improve Innovation Efforts

Evaluate, improve, deliver… Once the evaluation or audit is done, and it has become clear what strengths and weaknesses there are in the current innovation efforts, it is time to improve the current efforts. No matter whether you are a skilled and experienced innovator or a new beginner, there is always room for improvement. Understanding…

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Deliver Innovation

Once assessed against the 10 imperatives on how to create and sustain innovation and incremental or major improvements have been made or are underway it is time to deliver your next new product or service. Remember to approach innovation in an holistic or “total innovation” like way and look at innovation and especially ideation as…

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