New Product Development

Learn from the Best: Google’s Nine Principles of Innovation (Part 1 of 2)

Exploring Google’s Successful New Product Development and Innovation Process Google is widely considered, by both the general public and business experts, to be one of the most innovative companies in the world. So how does Google promote a culture of innovation and ensure that innovative ideas are properly implemented, creating profitable new products that position…

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An Introduction to TRIZ Theory for the New Product Development Process

What is the TRIZ theory and how can it improve your company’s new product development process? In the innovation and business growth book, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival, author Robert Brands sets forth ten imperatives on how to create and sustain innovation. The third imperative on the list, the “New Product Development…

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Innovation: You Know You Want It, Now How to Implement It?

“Successful innovation is turning ideas into money,” as Innovation expert Nic Hunt so distinctly and accurately describes. Innovation is the ability to convert ideas into value for your company, customers and shareholders. Successful innovation is not a one time deal, but a process that delivers sustained, long term profitability. Any company can develop one or…

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New Product Development Requires Fresh Perspective

Developing a new product can be an exciting process for your team; it can also be disastrous if the process is absent of outside perspectives. One of the most important aspects of the development stage is to actively seek out a new perspective on product ideas. All too often, managers become too comfortable with their…

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Author: Roberto Verganti Date Published: 8/03/2009 Price: $35.00 Random Page from the Book Editorial Review Consumer Review Summary     Description: Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by…

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