Innovation

Implementing Innovation by Mastering CEO-Speak

Say What? How Mastering CEO-Speak Can Help Lead to the Successful Implementation of Your Innovation Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out ten key imperatives to help businesses create a structured, repeatable innovation process in order to successfully deliver growth through innovation in business. Piggybacking upon this fundamental framework, the…

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Innovation and the Art of Implementation: Dealing with Creatives

Building an Innovation Team with Creatives Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out a fundamental framework of 10 Key Imperatives to help businesses create a structured, repeatable innovation process. Building upon this fundamental framework, the recently published Robert’s Rules of Innovation II: The Art of Implementation delves deeper into how…

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An Introduction to TRIZ Theory for the New Product Development Process

What is the TRIZ theory and how can it improve your company’s new product development process? In the innovation and business growth book, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival, author Robert Brands sets forth ten imperatives on how to create and sustain innovation. The third imperative on the list, the “New Product Development…

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4 Lessons on Innovation from the “Queen of HSN”

The “Joy” of Innovation: What We Can Learn from the Story of Serial Innovator and Entrepreneur Joy Mangano Producer David O. Russell’s most recent movie, Joy[1], begins with a title card appearing on the screen announcing this dedication: “Inspired by the true stories of daring women. One in particular.”[2] That one particular woman is Joy…

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A Lesson on Innovation – Starbucks Case Study

No Instant Coffee Here: What Starbucks Teaches Us about the Importance of Timing and Innovation (Part 1 of 2) Timing. It can be the impetuous for the greatest, most serendipitous of love stories—the perfect Craigslist Missed Connection “How We Met” story later memorialized in the New York Time’s “Vows” section. Or, the most tragic, ill-timed…

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Best Business Book explored in CustomerThink Interview

An Interview on Innovation There are very few companies that are able to successfully bring new, profitable products to market. Companies that are able to achieve this – and do so on a regular basis – are usually the ones that end up on the “most innovative” lists we see on Forbes, Fortune, and the…

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Are Our Accounting Systems Innovation Inhibitors?

Do Current Accounting Systems Inhibit Innovation? Innovation thought leaders and industry experts emphatically harp that if you want to stay afloat (and ultimately thrive) in today’s hyper-competitive business environment, innovation is not optional—it’s absolutely imperative for survival and success. Your customers demand it; and if you can’t innovate, your competitors will consistently outflank and outperform…

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Innovation: It’s Not a Resolution. It’s a Resolute!

In 2016 and beyond, business leaders must permanently implement a culture of innovation. The Times Square Ball dropped. Ryan Seacrest earned a cool $1 million for hosting one night of television. And there was all the predictable raucous cheering and party horn blowing, kissing, and butchering of the “Auld Lang Syne” lyrics. Now, we’re just…

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Innovation and The Art of Implementation (Part 3)

If you want to survive in today’s supersonic-fast business world, innovation is no longer optional, it’s imperative. Underscoring this same sentiment and urgency for business growth via innovation, Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival provides the straightforward warning: “Innovate or die.” This corporate survival guide presents the best practices for today’s “innovate…

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