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Practical takeaways of the 2009 Open Innovation Summit Presentation

Key points of the presentation by Robert Brands, entrepreneur and innovation coach, from the foam business success story and derived “Robert’s Rules of Innovation ™ ” presented at the 2009 Open Innovation Summit in Orlando last week. 1. Greater returns result when innovation addresses multiple dimensions rather than focusing on one area such as product…

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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation Author: Ric Merrifield Price: $18.24 Random Page from the Book Editorial Review Consumer Review Summary Description: It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why”…

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