Win Business from Competitors by Being a Nuisance
A Competitive Strategy Exercise by Mike Brown A tenacious competitor can seem as daunting as a summer heat wave which won’t break for anything. If that describes your competitive strategy position, it can be difficult to devise an innovative strategy to win new business from a tough competitor. There is a creative way to swat back a competitor,... Read more »
Innovation Perspectives – Digging in the Jungle
This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here... Read more »
Innovation Perspectives – Digging in the Jungle
This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here... Read more »
Innovation Perspectives – Green Field Innovation
This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here... Read more »
Confidence versus Arrogance
by Mike Myatt Confidence vs. Arrogance… Is it merely a question of semantics? I think not. While confidence can be mistaken for arrogance, and vice-versa, they are clearly not interchangeable terms. When you think of yourself as a leader do you view yourself as having the quiet confidence of David or the boastful arrogance of Goliath? In today’s... Read more »
1,500 Innovation and Marketing Articles and Growing
by Braden Kelley Yesterday Blogging Innovation passed a significant milestone – we published our 1,500th article. We’ve come a long ways in the last eighteen months: THEN – 8,500 monthly unique visits and 13,000 pages per month NOW – Nearly 300,000 monthly unique visits and 1.7 million pages per month We’ve also... Read more »
Top 10 Reasons for Open Innovation Failure
by Stefan Lindegaard A recent #15inno Twitter Chat made me ponder on the worst and most common mistakes that companies do on open innovation. Here comes a list of my thoughts – still work in progress. 1. Companies do not identify proper business reasons for engaging with open innovation. 2. Companies copy competitor’s initiatives rather than... Read more »
Innovation Perspectives – Follow Their Hearts
This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here... Read more »
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Innovation Evolution
