Innovations to be thankful for… & the importance of the NPD process
November 26, 2012
After sitting down to Thanksgiving dinner last week, it is hard not to think of all that we have to be thankful for. In the past year there have been some incredible new innovations revolutionizing the way people live their lives. After countless hours spent planning, researching, designing, and testing; what was once an idea, becomes a tangible reality. Implementing innovation depends on a disciplined strategy customized to the needs, size and culture of an organization. Innovation can be incremental, which... Read more »
In a Marketing Rut? Get Innovative!
November 20, 2012
You’ve optimized your website keywords, populated your social profiles with content, and maximized your print advertisements and direct mail campaigns… but your traffic and revenue still hasn’t increased. If this sounds familiar, you may be stuck in a marketing rut. Rather than continuing your same old, same old marketing tactics, utilize a few innovative ideas to jump-start your campaigns and start increasing your revenue. Get Strategic with Email You’ve got a customer mailing list already, and you’ve... Read more »
Innovation Balancing Act
November 12, 2012
r On June 15th of this year, Nik Wallenda became the first person ever to walk across the roaring Niagra Falls on a 2-inch wire. After battling wind swells, and thick mist, Wallenda completed his walk crossing from the United States into Canada. He was greeted by a Canadian customs agent who asked, “What is the purpose of your trip sir?” Wallenda’s response: “To inspire people around the world to follow their dreams and never give up”. There are many possible roads to innovation.... Read more »
Innovation Evolution
