Innovation Workshops : Eight key pitfalls to avoid
June 27, 2012
Is your organization about to run a design or innovation workshop? If so, what follows are cautionary tips and lessons learned collected from my experiences both as a participant in and a leader of various flavors of innovation and ideation workshops, in the States as well as various European countries. http://uxmag.com/articles/problems-with-innovation-workshops Read More →
Innovation and the Individual
June 12, 2012
Although we need teams to make things happen, innovation can occur on an individual basis. For an individual to create innovation, he or she must think creatively and understand the market as well as consumer wants and needs. An example of this took place during my early hands-on innovation days as marketing manager at Sylvania Lighting. Philips had developed the Long Life Soft White light bulb strategy, competing against GE Lighting. Consumers wanted soft white light bulbs and ideally longer life, so Philips... Read more »
Innovation Evolution
