Innovation Failure is a Learning Experience
October 24, 2011
Nearly every attempt at success is met with failures along the way, and properly managing those failures can actually benefit the Innovation process. As an Innovation leader, do you celebrate failure and risk-taking in your organization? Doing so will broaden horizons and lead to more valuable ideas towards a culture of sustainable Innovation. Innovation = Creativity x Risk-taking. And more likely than not, the bigger the innovation means the greater the chance of failure. In the pharmaceutical industry, 1... Read more »
Customer Input Essential to Innovation
October 11, 2011
Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads to profitable growth and marketplace success. An important part of attaining that success is through creating value in the minds of customers. An example of a technological breakthrough that gained customer appeal is the Rexam Airspray mechanical foamer. Since the invention of bar soaps in the early 20th century and liquid soaps in the 70’s, nothing else... Read more »
Innovation Evolution
