Feels Like the First Time: Innovation Through Product Experience
April 26, 2011
When was the last time you experienced your product like it was your first time? Product development is a process of cycles – followed by closure. We innovate and create a new concept. Assemble teams to research, develop, manufacture and market the product or service. We then ship it to market. And then… What? SEE: http://www.robertsrulesofinnovation.com/idea-management We leave it out there for consumers to embrace, or ignore. Meanwhile, as our products mature on the store shelves of the marketplace,... Read more »
How Coaching Leads to Sustainable Innovation
April 18, 2011
Successful and sustainable Innovation cannot be achieved without proper training and coaching from the leaders of an organization. Employees should be given the basic tools in the form of knowledge in order to create and improve their skill set. Any business can be optimized with the right Innovation coach to motivate and mediate employees. The ideal coach possesses a superior skill set and experience, a deep understanding of the innovation program’s goals, and they must be self-disciplined and a great... Read more »
Value Proposition: The Key to Successful Innovation
April 4, 2011
What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns. Discovering new findings then spurs more innovation which leads to further financial returns, and so on. Innovation is successful when positive outcomes result in return on investment (ROI). That is why Value Creation is so important. Adding perceived value to a new product or service will drive ROI. The value... Read more »
Innovation Evolution
