Cashing In On Intellectual Property
September 22, 2010
Maximizing Innovation by Translating Intellectual Property into Revenue What’s in your IP cupboard? Progressive companies create innovation teams. They invest countless man-hours, dollars and other resources in investigating and pursuing innovation. Yet they often leave their intellectual property untouched, thereby failing to translate patents and other IP into revenue opportunities. American industry and academia hold some two million current patents granted by the U.S. Patent and Trademark Office.... Read more »
Net Rewards
September 5, 2010
Innovation is ultimately about return on investment at the end of the New Product Development process. With the success of a new product launch, everyone benefits – from shareholders and company employees to the consumers. Innovation done well reaps market share gain, new products and new features. Essentially, everyone wins. The last imperative of Robert’s Rules of Innovation is Net Results, Net Reward, meaning recognizing the people who contributed to the development of a new product. It’s... Read more »
Businessweek Column
September 4, 2010
Robert Brands is a featured columnist in Businessweek’s Innovation section. Get information on business process innovation. See Robert Brands’ Column on Busniessweek.com Innovation: From White House to C-Suite Health-care reform was a tale of two Presidents. The first, President Barack Obama (circa 2009), had the expectation that health-care reform could be driven through Congress and straight to his desk with little more than his mandate that it get done. Last summer, he demanded a bill on his... Read more »
Who Has Innovative Ideas? Employees.
September 3, 2010
Most great ideas for enhancing corporate growth and profits aren’t discovered in the lab late at night, or in the isolation of the executive suite. They come from the people who daily fight the company’s battles, who serve the customers, explore new markets and fend off the competition. In other words, the employees. Companies that have successfully made innovation part of their regular continuing strategy did so by harnessing the creative energies and the insights of their employees across functions... Read more »
Execution Is The Key To Innovation
September 3, 2010
A great idea, they say, is only as good as its potential to be successfully executed. In 1865, a company on the banks of the Nokianvirta river in Finland was associated with paper, rubber and cables. Today, the company is known for its global brand associated with the world of mobility. Nokia has evolved over the last century through innovation and transformation, which have been at the core of its DNA. A major reason for this is its ability to innovate in understanding consumer needs, developing futuristic... Read more »
Innovation Evolution
