Redefining Innovation’s True Reward: Amassing Intellectual Property and Value Creation
July 26, 2010
What is the ultimate goal of process-driven innovation? Open a bottle of Coca-Cola – and read its performance reports – to get a true taste of the answer. In 1980, the Coca-Cola Company was struggling, and its market share was underperforming compared to its competitors. So at a worldwide management conference in 1981, CEO Roberto Críspulo Goizueta decided to refocus the entire organization on putting value creation first. The company refined its marketing investment, expanded into new markets,... Read more »
Building Corporate Innovation Capability
July 21, 2010
Rethinking Privacy
July 20, 2010
What’s Your 2011 Strategy?
July 20, 2010
Six Social Media Metrics You Should Be Tracking
July 18, 2010
What is Pleasure?
July 17, 2010
The Practice of Excellence
July 16, 2010
Business Innovation and the I in Team
July 11, 2010
Innovation counselors and organizational consultants alike extol teamwork as the key to shared success. For projects or new initiatives to succeed, it’s said all involved have to be “on the same page” or working together as one. But does that include innovation initiatives in the corporate environment? Actually, look at the basketball court for comparison. This month, Lebron James, Dwyane Wade and Chris Bosh – each highly successful and well-paid athletes – gave up a chance at millions... Read more »
Do Your Innovation Emperor, Rules & Idea Management Help or Hinder the Process?
July 2, 2010
In the pursuit of innovation, many “enlightened” companies try to follow what they believe are established morays and best practices. They install someone to manage new product development or innovation. They set up a litany of rules. And they select only the “best” ideas for further development. Then they wonder why innovation falls fallow. A recent study from The Nielsen Company. found that companies with acknowledged, successful innovation practices also have limited involvement... Read more »
Innovation Evolution
