Accountability: The Foundation of Sustainable Innovation

May 21, 2010

In Robert’s Rules of Innovation: a 10-Step Program for Corporate Survival, author and Innovation Speaker Robert Brands shares his 10 imperatives to nourish Innovation – the lifeblood of any company. Of Robert’s 10 imperatives, one of the most important and the most difficult to achieve is Accountability. Without accountability, there is no innovation. Action items won’t get done, programs will lose traction, meetings will fall off the calendar – the issue can be as frustrating... Read more »

Building a better Pizza: How much can Innovation sell Pizza?

May 16, 2010

First, there was pizza – round dough, with cheese, sauce, and toppings. Pizza Innovation Then, competition arrived, and the simple pizza pie simply wasn’t enough. Delivery companies began a string of innovations. Hand-tossed, think-crust, “Chicago-style,” stuffed crust and “Meat Lovers” were among the pies du jour. Then one chain rolled out cheesy sticks. Another offered various desserts. Then, a line of pasta – in plain tin pans, or in bread bowls. Most recently, the New Product Development... Read more »

Innovation is Cornerstone of Brand Growth

May 10, 2010

BOOK REVIEW BY RICHARD PACHTER Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival. Robert F. Brands. Wiley. 212 pages. It seems fairly obvious that innovation and the development of new products and services should be priorities. Most companies at least pay lip service to the idea but in the real world, many firms, unconsciously or not, dissuade this form of creativity in favor of the tasks at hand. Even such organizations as 3M, fabled home of tape of all kinds, have been known... Read more »

Innovation Speaker Robert Brands Provides Invaluable Information to Companies

May 5, 2010

Innovation is the lifeblood of every company’s survival. Robert Brands has over twenty years of experience applying innovation techniques in executive positions at companies like Rexam Plastics, Airspray and Kohler. As President and founder of, Robert Brands, innovation speaker, helps business leaders “deliver profitable growth through sustained Innovation”. Through his company, Robert Brands provides consulting and is available for speaking engagements to companies, promoting Innovation... Read more »

Innovation Governance: Adding Guidance and essential Support

May 2, 2010

Companies and organizations turn to governing boards for so many critical elements these days. Boards of Directors guide overall strategy and direction. Appointed Audit Committees pore over corporate financials and performance. HR / Compensation Committees ensure the organization’s on track with hiring and benefits that keep it competitive. Each has been formed to inform, advice and support the CEO in his or her the ethical- and policy-backed pursuit of protecting shareholder / stakeholder interests. Yet... Read more »