Practical takeaways of the 2009 Open Innovation Summit Presentation

December 10, 2009

Key points of the presentation by Robert Brands, entrepreneur and innovation coach, from the foam business success story and derived “Robert’s Rules of Innovation ™ ” presented at the 2009 Open Innovation Summit in Orlando last week. 1. Greater returns result when innovation addresses multiple dimensions rather than focusing on one area such as product innovation. Innovation must be applied on a broad spectrum encompassing process, finance, delivery, etc.. According to the Doblin... Read more »

The Paradox of Innovation from the 30,000-Foot Perspective: It’s About the Journey, Not the Destination

December 8, 2009

In the C-suites of corporate America, “innovation” has become a mandate. Executives – from CEOs to marketing officers – believe that to innovate is to embrace the Holy Grail of 21st Century business. But is innovation alone the answer? Is the end – innovation – capable of surviving solely as a mandate? Or is innovation a process, journey that seeks a destination refined and polished along the way? “Total Innovation” is a sojourn that mandates a total approach philosophy. However, to create... Read more »

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

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December 6, 2009

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation Author: Ric Merrifield Price: $18.24 Random Page from the Book Editorial Review Consumer Review Summary Description: It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why” we’re doing it. That’s why we’re leaving so much value on the table. In Rethink,... Read more »

New Product Development Requires Fresh Perspective on ‘Creative’ and ‘Structure’

December 1, 2009

New product development can be a misunderstood concept. Is the “product” actually a product? Or can it be a process? Is it a mandate from the C Suite? Or can it be a suggestion from the factory floor, the retail showroom, the Idea Box or a customer tip? How wide is your idea funnel? And how do you treat ideas once they land in the organization’s “idea hopper”? (see the blog post on “Innovation and Idea Management” to discover how to handle in-bound ideas). Answer these questions, and you’ve... Read more »