Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century

Author: David Magee
Date Published: 3/09/2009
Price: $$25.95

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Description: (…) Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world’s oldest and largest global conglomerates to meet the challenges of the 21st century. It offers an unparalleled opportunity to learn how it’s done from a master, detailing the trendsetting innovations Immelt pioneered that have made his vision a reality
Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models–integrator, orchestrator, and licenser–each of which balances risk and reward differently. (…)