Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Author: Jaynie L. Smith
Date Published: 4/25/2006
Description: Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.