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Author: John Sweeney
Date Published: 12/01/2007
Description: Innovation at the Speed of Laughter explores the unexpected ways in which the tools of improvisational comedy can improve business performance. Combining his insights as a successful businessman with his expertise as a performer, John Sweeney reveals eight secrets to jump-starting workplace creativity and corporate ideation developed from the quirky, spontaneous art form of improvisation. The secrets include ‘Accepting All Ideas,’ ‘Deferring Judgment,’ and ‘Creating a Statusless Environment.’
Sweeney and the Brave New Workshop have used these secrets to help companies like General Mills, 3M Corporation, Hewllett-Packard, and Disney develop wonderfully uncommon ideas. Innovation at the Speed of Laughter will similarly help businesses, leaders, and individuals tap into their innovative potential–for creative expression as well as profitability.