Get Back in the Box: Innovation from the Inside Out
Author: Douglas Rushkoff
Date Published: 12/13/2003
Description: The Innovative Leader is written to address, in a practical way, the questions of innovation that managers face: How can managers transform employees from cubicle dwellers into innovation warriors? Where can the ideas come from to fuel the supply of innovation? How does one find the time and resources to try new ideas? Sloane stresses the competitive advantage of innovation and creativity in modern business. He shows how to apply methods of innovation and creativity to the individual, to business peers, and to the organization. Paul Sloane demonstrates the importance of setting out one’s vision clearly, and he emphasizes the need for continual evaluation of the process. Through numerous international examples he illustrates how organizations such as Virgin, Body Shop, Disney, and 3M have benefited from this approach, encouraging excellence and entrepreneurship through challenging goals that keep employees motivated and engaged.