BUSINESS INNOVATION in the 21st Century
Author: Praveen Gupta
Date Published: 2/01/2007
Description: The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features — Powerful new framework called Brinnovation™; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents — Part I. Evolving Innovation — History, Tools, creativity, innovation on demand; Part II. Understanding Innovation — Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation — Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.