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Once assessed against the 10 imperatives on how to create and sustain innovation and incremental or major improvements have been made or are underway it is time to deliver your next new product or service.
Remember to approach innovation in an holistic or “total innovation” like way and look at innovation and especially ideation as broadly as possible from process innovation to product innovation.
Organize ideation in a regular and structured format for regular and consistent input. Keep the funnel as open as possible, both from the inside as well as outside. Work with diverse motivated teams and have the right passionate champions lead the projects.
Implement, support and reinforce “Robert’s Rules of Innovation” at all times so Sustainable Innovation and Profitable Growth is the outcome.
Evaluate, improve and deliver.