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Home / Archive: December 2008
Dev Patnaik, founder of innovation strategy firm Jump Associates, discusses how businesses can really expand their reach if they take the trouble to look at things through their customer's eyes.
BusinessWeek's New York innovation team discuss the main themes and trends of the past year, from disastrous financial innovation to the proposed remodeling of health care
Don Tapscott, author of 'Grown Up Digital,' describes how business leaders must adapt to a new, hyper tech-savvy generation. He also discusses the effect this young group had on the 2008 election and will continue to have on the incoming Administration.
Nestle has been working with art students and emerging-market researchers to develop new products and branch out to new audiences. Helmut Traitler discusses how the Swiss-based company approaches "open" innovation to help Nestle grow.
Rajesh Chandy discusses his study on business innovation, highlighting the five ingredients of successful companies.
