Innovating Through the Crunch
September 30, 2008
Is financial innovation one of the roots of the crisis? Can companies come out of the downturn stronger? What can executives learn from the credit crunch? Matt Vella and Bruce Nussbaum discuss the consequences of panic on Wall Street
An Economist on the Virtual Economy
September 24, 2008
Eyjolfur Guomundsson, the first economist hired to study and guide the economy of a massively multiplayer online world, discusses his role in developing the virtual markets within science-fiction video game EVE Online.
Metallica’s Brand Savvy
September 16, 2008
Branding expert David Turner works with companies such as Coke. Here he talks about his recent job — designing the cover for Metallica’s new album, Death Magnetic — and about what consumer brands can learn from rock stars.
eBay’s Fashion Focus
September 10, 2008
As fashion mavens gather to assess designs for Spring-Summer 2009, eBay’s style director takes a look at the intersection of business and fashion
Design That Matters
September 2, 2008
Robert Brunner, co-author of a new book that looks at the way great design can make people love a brand, discusses how companies such as Apple, BMW, and Target use design to establish lasting and lucrative relationships with customers.
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