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Home / Archive: July 2008
Tali Krakowsky, Imaginary Forces' director of experience design, discusses the mix of architecture, motion graphics, interior design, and interactive art used in creating immersive experiences for companies including BMW, IBM, and Morgan Stanley
Monty Montague, a principal at innovation consultancy Bolt, discusses how incorporating design into traditional R and D departments has led to major innovations at companies ranging from IBM to Herman Miller.
David Wertheimer, executive director of USC's Anytime/Anywhere Content Lab, argues for a digital middle ground where media companies, consumers, and tech providers--groups that have at times been at odds--can co-create future media innovations
Co-author David Meerman Scott discusses Tuned In, a new book that investigates the elements enabling such insurgent brands as Zipcar, Intuit, Magnavox--and even Barack Obama--to resonate with consumers.
InnoCentive, the site where companies and nonprofits post problems and anyone can solve them for cash, is always remaking itself. Today, beyond science- and engineering-based challenges, its topics include fixing the U.S. health-care system and clean tech
