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Home / Archive: May 2008
Charlene Li, the co-author of the new book Groundswell: Winning in a World Transformed by Social Technologies talks about how companies are tapping into social media to talk with customers rather than at them.
Whirlpool's design chief discusses how innovation helps the company compete in the highly commoditized appliance market. To stay ahead of increasing competition, designers are now working on the development of an ecosystem of new products
Jeneanne Rae of Peer Insight gives practical advice on how to redesign common business models using examples of transformations in companies from Amazon to IBM and Boeing
Peter Merholz of Adaptive Path discusses how focusing on consumers' experience of new products and services through rapid prototyping and other means can inform and shape design
