Creating Open Brands
March 26, 2008
Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the Web and user-generated content to create compelling marketing campaigns
Here Comes Everybody
March 19, 2008
Author and NYU professor Clay Shirky talks about some of the ideas in his new book, “Here Comes Everybody,” an exploration of the far-flung effects that Web-enabled social tools, like blogs or Twitter, are having on business and society
Gaming Innovation
March 12, 2008
Laurent Detoc, Ubisoft North America’s president, talks about how the company’s surging profits have been driven by innovation and cross-genre experimentation embracing casual games and younger audiences
Finding the Endless City
March 5, 2008
Deyan Sudjic, co-author of the forthcoming book “The Endless City,” talks about the design challenges presented by rapidly expanding mega-cities around the world
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