Creating Open Brands
March 26, 2008
Nita Rollins, co-author of the book The Open Brand, assesses some companies that are embracing the potential of the Web and user-generated content to create compelling marketing campaigns Read More →
Here Comes Everybody
March 19, 2008
Author and NYU professor Clay Shirky talks about some of the ideas in his new book, "Here Comes Everybody," an exploration of the far-flung effects that Web-enabled social tools, like blogs or Twitter, are having on business and society Read More →
Gaming Innovation
March 12, 2008
Laurent Detoc, Ubisoft North America's president, talks about how the company's surging profits have been driven by innovation and cross-genre experimentation embracing casual games and younger audiences Read More →
Finding the Endless City
March 5, 2008
Deyan Sudjic, co-author of the forthcoming book "The Endless City," talks about the design challenges presented by rapidly expanding mega-cities around the world Read More →
