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Home / Archive: January 2008
Paul Camuti, CEO of Siemens Corporate Research, talks about how virtual factories can save corporations time and money, for instance by predicting design flaws. If the simulations sometimes look like video games, it's no coincidence, Camuti says
Roger Martin, dean of the Rotman School of Management, discusses his theory of "the opposable mind," the ability to assess and balance wildly conflicting ideas, business models, or strategies and come up with an entirely new way of doing things
Andy Wheel, lead designer of the popular Land Rover LR3 SUV, talks about designing premium 4x4s in an era of skyrocketing fuel costs and environmental concerns. With a history of classic, go-anywhere vehicles, how does the British luxury automaker adapt?
Marketing guru and entrepreneur Seth Godin has just published his latest book: Meatball Sundae. Here he talks about the new book and what old-school companies should and shouldn't do
BusinessWeek Innovation Chief Bruce Nussbaum talks to Innovation & Design editor, Helen Walters about what will really matter in this sphere in 2008, from shifts in the way that businesses work to new thinking about sustainability
