Virtual Factories Get Real
January 30, 2008
Paul Camuti, CEO of Siemens Corporate Research, talks about how virtual factories can save corporations time and money, for instance by predicting design flaws. If the simulations sometimes look like video games, it’s no coincidence, Camuti says
Channeling the “Opposable Mind”
January 23, 2008
Roger Martin, dean of the Rotman School of Management, discusses his theory of “the opposable mind,” the ability to assess and balance wildly conflicting ideas, business models, or strategies and come up with an entirely new way of doing things
Designing Land Rover’s New Moves
January 16, 2008
Andy Wheel, lead designer of the popular Land Rover LR3 SUV, talks about designing premium 4×4s in an era of skyrocketing fuel costs and environmental concerns. With a history of classic, go-anywhere vehicles, how does the British luxury automaker adapt?
When Companies Make Meatball Sundaes
January 9, 2008
Marketing guru and entrepreneur Seth Godin has just published his latest book: Meatball Sundae. Here he talks about the new book and what old-school companies should and shouldn’t do
Innovation in 2008
January 2, 2008
BusinessWeek Innovation Chief Bruce Nussbaum talks to Innovation & Design editor, Helen Walters about what will really matter in this sphere in 2008, from shifts in the way that businesses work to new thinking about sustainability
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