Shaping Ford’s Future
November 26, 2007
Ford’s chief designer is trying to make the carmaker cool again with retro-inspired design
Nike’s New House of Hoops
November 20, 2007
Nike made a splash in the 1990s with its Niketown superstores. Now, the athletic-wear giant is turning to smaller boutiques. BusinessWeek’s Reena Jana talks with Charlie Denson, president of the Nike brand, about the new strategy
Whither the Web?
November 14, 2007
Jeffrey Zeldman has been evangelical about the need for Web standards ever since he designed his first site back in 1995. He talks to BusinessWeek.com’s Matt Vella about the future standards necessary in a brave new, Web 2.0-filled world
Redesigning General Motors
November 5, 2007
Ed Welburn, design chief of the world’s largest auto manufacturer, talks about the company’s design-driven turnaround
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