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Sohrab Vossoughi, founder of top innovation and design strategy firm ZIBA Design, is moving beyond mere ethnography to figure out not only what consumers want, but why they want it.
A new book looks at ways businesses, individuals, and governments can provide ecofriendly, ethical goods and services -- for profit
What do we learn when the "designers" and the "suits" share the stage at Gain: AIGA Business and Design Conference? We debrief conference MC (and Ideo GM) Tom Kelley