Why Consumers Want
November 21, 2006
Sohrab Vossoughi, founder of top innovation and design strategy firm ZIBA Design, is moving beyond mere ethnography to figure out not only what consumers want, but why they want it. Read More →
World-Changing Design
November 14, 2006
A new book looks at ways businesses, individuals, and governments can provide ecofriendly, ethical goods and services -- for profit Read More →
Design Means Business
November 7, 2006
What do we learn when the "designers" and the "suits" share the stage at Gain: AIGA Business and Design Conference? We debrief conference MC (and Ideo GM) Tom Kelley Read More →
