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Despite management's focus on innovation, U.S. executives give it short shrift, according to a study. In fact, Chinese managers name innovation or creativity as the most respected leadership quality four times more than the U.S. or Canada does.
This year's World Economic Forum in Davos, Switzerland, the 2006 program of the uber-klatch for high-profile economic and political elites included more than 22 sessions on "Innovation, Creativity, and Design Strategy."
Here's the bad news: Most corporate innovation processes are no more predictable than a coin toss. That's what Jonathan Copulsky and his colleagues at Deloitte Consulting found when they surveyed 159 executives and non-executives last summer.
Steve Hayden of Ogilvy & Mather discusses the impact of a commercial his firm created - it became perhaps the most famous TV ad ever.
